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Episode 041: Much Better Marketing & Branding Required
Welcome to the first-ever AEC Industry Podstorm! – 21 straight days of podcast episodes designed to get you and your team positioned for greater success in 2021 and beyond!
Thank you for tuning in… and please don’t hesitate to share this episode and series with your friends, colleagues, partners, and peers!
In contrast to our more normal interview-dialogue format, these “Podstorm” episodes are presented in shorter, more-manageable, but just as powerful chunks of focused content designed to help you take action!
Much Better Marketing & Branding Required
Today’s episode focuses on how the role of marketing and branding has grown during COVID-19 and how it’s only going to continue to grow in importance as we move deeper into the digital age.
“You being ‘the best kept secret’ is not a very powerful position… you being able to tell your story and demonstrate your ‘different’ across different platforms is powerful… and is going to be more critical to your success moving forward.”
–Peter C. Atherton, PE
“Great marketing and branding attracts the right people and the right clients and prospects to you.”
–Peter C. Atherton, PE
Please let us know what you think about the series and this episode through the “contact us” link located below these shownotes.
We would love to receive your thoughts and comments on how you see and experience the ideas presented.
We would also love your thoughts on additional topics that you think would be helpful to take on and address as part of the Podstorm and related follow-up episodes.
Thanks for listening to the AEC Leadership Today Podcast!
I sincerely hope you enjoyed today’s episode. Be sure to check out Pete’s contact information and the other resources provided throughout the ActionsProve website designed to help you and your firm grow and prosper in the 21st century. And, if you like what you heard, please leave a review on iTunes and share the podcast with your friends and colleagues. We look forward to seeing you in the next episode!
Resources Mentioned in This Episode
- Podcast episode with Bryon McCartney, Chief Creative Strategist at Archmark: Effective Marketing & Branding for Busy Firms and Leaders
- Podcast episode with Liz Uzzo, Senior Vice President, Chief Human Resources Officer, and Partner at H2M architects + engineers: HR as a True Business Partner
- ActionsProve’s Corporate Impact Design Services
Are you interested in being a guest?
How to help out
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About the Host
Peter C. Atherton, P.E. is an AEC industry insider having spent more than 20 years as a successful professional civil engineer, principal, major owner, and member of the board of directors for high-achieving firms. Pete is now the President and Founder of ActionsProve, LLC, author of Reversing Burnout. How to Immediately Engage Top Talent and Grow! A Blueprint for Professionals and Business Owners, and the creator of the I.M.P.A.C.T. process. Pete works with AEC firms and leaders to grow and advance their success through modern and new era focused strategic planning and implementation, executive coaching, leadership and management development, performance-based employee engagement, and corporate impact design.