You don’t just need a plan, you need

Strategic Firm Advancement

Trusted by top AEC firms and organizations nationwide.

Get the proven expertise you need to:

✓  Attract better talent
✓  Develop stronger leaders
✓  Build a more valuable firm

What it means to be the firm of choice has changed. I can help.

This is a new era. It’s one with new rules, new ways of thinking, and transformational business and practice model change. The stakes have never been higher.

Become next level

There's a cost to slow or no action!

Whether we’re accounting for long-term trends, unexpected events, or new technologies and investors changing our space, now is the time to act. On the other side is your better future.

30+

Years of Experience

1000+

Leaders and Organizations Served

100+

Speaking Engagements

100+

Podcast Episodes

Nothing great or sustainable ever happens by accident.

I've written the books on how you can achieve next-level new era success in AEC attractively, effectively, and without burnout.

I’m Peter C. Atherton, P.E. and it’s time to take control! As a former AEC principal and major firm owner, I help you dig deep into what matters most.

I’m not just focused on maximizing exits. I truly care about the future of our industry and profession, and I am dedicated to helping firm leaders and teams take action to advance their firms and achieve next-level growth and prosperity starting now.

What you won't get:

You also won't get:

Off-the-shelf strategic planning templates, fill-in-the-blank exercises, or quarterly check-ins that look productive but fail to meaningfully advance the firm.

That is no longer enough.

What you will get from working with me:

Deeper Strategic Insights
Shared Leadership Direction
New Firm Capabilities
Next-Level Growth & Prosperity

What ActionsProve's Clients Say:

We needed someone who could not only facilitate meaningful conversations but also guide us toward practical steps that deliver results. Pete's combination of strategic insight and hands-on coaching was exactly what we needed.

What stood out was how actionable Pete's approach was. In the past, we’ve worked with consultants who delivered insights but left us unsure how to implement them. He didn’t just give us theory – he rolled up his sleeves and worked as a business partner with us to ensure we could sustain the changes long after the engagement ended

Working with Pete has been transformative for us. The combination of strategic clarity, practical tools, and his ability to bring out the best in our people has made a lasting impact. We’re already seeing results and look forward to what the future may bring

Pete is a former practitioner, so he knows the demands of consulting engineering as a business. He listened to us and through several conversations proposed an approach unique to us, not a cookie-cutter process.

The sessions were engaging, well-structured, and tailored to our specific needs.

Pete is extremely skilled at listening, absorbing, and offering strategy and tactics that are customized to our AEC industry. Pete asks critical questions and speaks to the human side of firm advancement as much as the contracts and business side”

Our leadership team is more aligned, and our managers are more confident making decisions that support our strategy. There’s a stronger sense of ownership across the organization, and our ability to execute on key initiatives has significantly improved. The biggest change has been a cultural shift toward strategic thinking, accountability, and follow-through

Peter does a great job of assisting with breaking goals down into actionable tasks. More importantly, he does a great job of keeping our goals in a mission-focused framework. I think Peter’s experience in our field and through his work in the industry gives him unique insight into the challenges we face.

Independent research

The latest results are in!

Download your copy of the 2026 Present and Future of Work in Engineering and Architecture report now!

Stay connected too by letting me know how the data and insights resonate and by joining the ActionsProve Community below!

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Ready to Take Your Firm to the Next Level?

The Results Are In!

Download your copy of the 2026 Present & Future of Work in Engineering & Architecture Report Now!

Stay connected too by letting me know what you think!