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Episode 039: Why Your Mission, Vision, and Values Matter (Part 1)

Welcome to the first-ever AEC Industry Podstorm! – 21 straight days of podcast episodes designed to get you and your team positioned for greater success in 2021 and beyond!  


Thank you for tuning in… and please don’t hesitate to share this episode and series with your friends, colleagues, partners, and peers! 

In contrast to our more normal interview-dialogue format, these “Podstorm” episodes are presented in shorter, more-manageable, but just as powerful chunks of focused content designed to help you take action! 


Why Your Mission, Vision, and Values Matter (Part 1)

Today’s episode focuses the power of having an attractive, engaging, and inspiring mission, vision, and set of core values, and walks us through how we can begin to find or fine-tune our own mission and vision.   


“What do you do beyond just trying to make a profit?”

–Peter C. Atherton, PE


“Mission is about outcomes – tangible outcomes for others – that your firm and your work can help bring to reality… and when you are able to articulate such outcomes – and effectively put them out into the world – you’re better able to attract and retain clients you are ideally positioned to serve and employees who can be more passionately committed to your cause.”

–Peter C. Atherton, PE


Please let us know what you think about the series and this episode through the “contact us” link located below these shownotes.  

We would love to receive your thoughts and comments on how you see and experience the ideas presented. 

We would also love your thoughts on additional topics that you think would be helpful to take on and address as part of the Podstorm and related follow-up episodes.  


Thanks for listening to the AEC Leadership Today Podcast!

I sincerely hope you enjoyed today’s episode. Be sure to check out Pete’s contact information and the other resources provided throughout the ActionsProve website designed to help you and your firm grow and prosper in the 21st century.  And, if you like what you heard, please leave a review on iTunes and share the podcast with your friends and colleagues. We look forward to seeing you in the next episode!  


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About

About the Host

Peter C. Atherton, P.E. is an AEC industry insider having spent more than 20 years as a successful professional civil engineer, principal, major owner, and member of the board of directors for high-achieving firms.  Pete is now the President and Founder of ActionsProve, LLC, author of Reversing Burnout. How to Immediately Engage Top Talent and Grow! A Blueprint for Professionals and Business Owners, and the creator of the I.M.P.A.C.T. process. Pete works with AEC firms and leaders to grow and advance their success through modern and new era focused strategic planning and implementation, executive coaching, leadership and management development, performance-based employee engagement, and corporate impact design.

Trace the steps to preventing and reversing burnout in you and your team.

Trace the steps to preventing and reversing burnout in you and your team.

Episode 039: Why Your Mission, Vision, and Values Matter (Part 1)