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Episode 039: Why Your Mission, Vision, and Values Matter (Part 1)
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Welcome to the first-ever AEC Industry Podstorm! – 21 straight days of podcast episodes designed to get you and your team positioned for greater success in 2021 and beyond!
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In contrast to our more normal interview-dialogue format, these “Podstorm” episodes are presented in shorter, more-manageable, but just as powerful chunks of focused content designed to help you take action!
Why Your Mission, Vision, and Values Matter (Part 1)
Today’s episode focuses the power of having an attractive, engaging, and inspiring mission, vision, and set of core values, and walks us through how we can begin to find or fine-tune our own mission and vision.
“What do you do beyond just trying to make a profit?”
–Peter C. Atherton, PE
“Mission is about outcomes – tangible outcomes for others – that your firm and your work can help bring to reality… and when you are able to articulate such outcomes – and effectively put them out into the world – you’re better able to attract and retain clients you are ideally positioned to serve and employees who can be more passionately committed to your cause.”
–Peter C. Atherton, PE
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Thanks for listening to the AEC Leadership Today Podcast!
I sincerely hope you enjoyed today’s episode. Be sure to check out Pete’s contact information and the other resources provided throughout the ActionsProve website designed to help you and your firm grow and prosper in the 21st century. And, if you like what you heard, please leave a review on iTunes and share the podcast with your friends and colleagues. We look forward to seeing you in the next episode!
Resources Mentioned in This Episode
- Podcast episode with Mitch Fortner, President of KSA Engineers: Building a Better Future Through Modern Leadership
- Podcast episode with Dr. Kit Miyamoto, global CEO of Miyamoto International and President of Miyamoto Global Disaster Relief: Impactful by Design: Mission-Based Success in AEC
- ActionsProve’s Strategic Planning Services
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About the Host
Peter C. Atherton, P.E. is an AEC industry insider having spent more than 20 years as a successful professional civil engineer, principal, major owner, and member of the board of directors for high-achieving firms. Pete is now the President and Founder of ActionsProve, LLC, author of Reversing Burnout. How to Immediately Engage Top Talent and Grow! A Blueprint for Professionals and Business Owners, and the creator of the I.M.P.A.C.T. process. Pete works with AEC firms and leaders to grow and advance their success through modern and new era focused strategic planning and implementation, executive coaching, leadership and management development, performance-based employee engagement, and corporate impact design.