Today’s episode of the AEC Leadership Today podcast features Doug Reed, management consultant, former AE principal, and author. Doug is the president of FosterGrowth and specializes in strategic planning and strategy execution.
Strategic Planning That Works
Doug wasn’t always a management consultant, and he didn’t always have a passion for strategic planning. He began his career as a civil engineer wanting to solve infrastructure problems and had no interest in management. However, he found his passion in business and helping technical professionals realize their potential by learning and applying business skills.
“What really excites me is seeing people who are largely technical people… realize that they really could learn and apply business science skills to help control their own outcomes, their own career, and achieve things they didn’t think was even possible before.“
– Doug Reed
In this episode, we discuss:
- Why strategic planning is important. While keeping your head down and doing work is important, the world is changing, and if you don’t pay attention to what’s happening around you, you can end up surprised and being reactive instead of proactive. New tools are developed and changed often, and you need to stay as up-to-date as you can to be successful. Doug recommends conducting a full strategic plan at least once every five years.
- Who should be at the table for the strategic planning process. This answer will change depending on your organization, but you need the senior leaders in the company. It’s also important to identify and utilize your influencers, or the people in the company that others respect. Something important to note is that someone’s title doesn’t automatically make them an influencer.
- How to neutralize some of the “people” aspects of the process. Some people might tend more toward cynicism; others might be intimidated to share feedback to senior staff members. There are ways to mitigate this, such as giving avenues for anonymous feedback, creating small group discussions, switching participants of those small groups, and so on. You can also separate the senior members from the others and see what discussions arise once the CEO is out of the room.
- Whether or not there are differences across generations. There’s a lot of talk about the differences between the various generations in an organization, but truth be told, there aren’t that many differences! In Doug’s experience, he’s been able to engage Millennials, Gen Xers, and Baby Boomers at the same time. Also, the different perspectives that the different generations have can be really valuable during discussions.
- How succession planning fits into the strategic plan. The bottom line is, strategic plans are NOT about succession planning or exits. However, a benefit of the execution phase of a strategic plan is that the successors become clear as those who really stood out and shone during the execution phase.
“The CEO has to always make it known that advancing that [strategic] plan IS the number one priority of the firm.”
— Doug Reed
Doug and I could spend hours and hours talking about the nuances of strategic planning and strategy execution, and you’ll certainly find much more in the episode itself than what I could include in this summary. Be sure to give the full episode a listen for more!
Thanks for listening to the AEC Leadership Today Podcast!
I sincerely hope you enjoyed today’s episode. Be sure to check out Doug Reed’s website and the resources below for more information. If you like what you heard, leave a review on iTunes and share the podcast with a friend. See you in the next episode!